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Support Center Top menu bar Date range

Date range

In the top menu bar, there is a pill with a calendar icon. It sets the period that all numbers and charts in Trustlytics cover.

This is one of the most important settings in Trustlytics. Almost every report depends on it. If a number surprises you, the first thing to do is look up top: you may be looking at yesterday instead of the last month.

Watch or read. Your call:

Watch video Step-by-step guide

The video is in the works. Until then, the guide will get you there.

Step-by-step guide

What you see

The pill shows the date range currently selected, for example "Last 12 months". The small arrow next to it tells you that something opens up here.

The default is the last 30 days..

Date range: Date range - Trustlytics

Choosing a date range

Click the pill. A list of ready-made date ranges opens:

  • Yesterday
  • Last 7 days
  • Last 30 days
  • This month
  • Last month
  • Last 12 months
  • This year
  • Last year
  • All time (meaning everything since you started tracking)

The active date range has a checkmark. One click on an entry switches right away, and all the numbers on the page update on their own.

Date range: Choosing a date range - Trustlytics

Setting a custom range

If you need one specific stretch of time, such as March 1 to 15, click "Custom range…" in the list. A window with two calendars opens.

  • In the left calendar (From), use the fields at the top to set the month and year, then click the start day.
  • Do the same in the right calendar (To) for the end day.
  • At the bottom, you see your selection so you can check it.
  • Click "Apply".

You can only pick days that have tracking data, which means from the day you started tracking up to today. There is no data for future dates.

"Apply" not responding? Then one of the two dates is missing. Trustlytics points this out with the message "Please select a From and a To date.". With "Cancel" or the X, you leave the window without changing anything.
Date range: Custom range - Trustlytics
Date range: Setting a custom range - Trustlytics
Custom range set - Trustlytics

Comparing

A number on its own says little. 1,200 visits is great if last month was 800, and sobering if it was 2,000.

You set up the comparison in one of two places, depending on how you chose the date range. With a predefined date range, you find the "Compare" section at the bottom of the same list. With a custom range, it sits in the window with the two calendars.

You can choose from three options:

  • No comparison: only the selected date range. This is the default.
  • With previous period: for example, sets the last 7 days against the 7 days before.
  • With previous year: the same date range in the previous year.

When a comparison is on, the pill shows it ("… vs. previous period"), and the reports include the comparison values.

Which comparison when? The previous period shows whether things are heading up or down right now. The previous year makes sense for anything that swings with the seasons. A ski shop is better off comparing December with last December than with November.
Date range: Compare 1 - Trustlytics
Date range: Compare 2 - Trustlytics
Date range: Compare 3 - Trustlytics

What is in it for me?

The date range decides whether your numbers mean something or are just numbers:

  • Put it in context instead of guessing. 1,200 visits say nothing. 1,200 compared with 800 the month before says everything.
  • Prove your success. Did you change something? Compare the weeks before and after, and you see it in black and white.
  • Factor out the seasons. The previous year comparison separates real growth from normal ups and downs.
  • Avoid false alarms. One bad day is not a trend. Widen the date range before you act.

Rule of thumb: always compare like with like. Week with week, month with month, Tuesday with Tuesday. Otherwise you are measuring the calendar instead of your work.

Common questions

Do I have to set the date range again on every page?
No. It applies everywhere in Trustlytics and stays in place when you switch reports.

What time is used for the calculations?
Your time zone. You set it under Settings and then Language and region.

Why can I not pick a date in the future?
Because there is no data for it. You can pick anything between the day you started tracking and today.

Where is the pill on my phone?
There it appears as just a calendar icon, to save space. One tap on it opens the same selection.

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