The video is in the works. Until then, the guide will get you there.
Step-by-step guide
Where to find the Pages report
In the side menu, click "Behavior".
A submenu opens. Choose "Pages" there.
The Pages report opens.
When you should check here
Whenever you want to know: which of my content is working and which is not? Not where your visitors come from, but what they click on your site, how long they stay, and where they head for the door.
Exactly right when you have questions like these in mind: which blog article is really being read? Which page do most people leave before anything happens? Does my home page load fast enough, or am I losing visitors while they wait? For all of that, the Pages report is your first stop.
The period being analyzed always follows the date selection at the top. Set a different period there, and the entire report adjusts immediately.
The two views
In the top right of the card you switch between two views:
| Icon | View | What you see with it |
|---|---|---|
| Standard | all pages with the full performance metrics (default). | |
| Goals | which pages contribute the most to your conversions. |
Standard view
For each page you see a row with the URL (and the page title, if there is one) and these columns:
| Column | What is behind it |
|---|---|
| Unique page views | How many visitors opened the page at least once. Each one counts only once, no matter how often they come back for another look. |
| Page views | How often the page was opened in total. Here every single view counts, including the second and third from the same visitor. |
| Bounce rate | The share of visitors who left right after this page without looking at anything else. |
| Ø Time on page | How long visitors stayed on the page on average. |
| Exit rate | The share of visits that ended on exactly this page. |
| Ø Page load time | How fast the page loaded in your visitors' browsers. |
Together these values tell you whether a page works or whether people bail out before anything happens.
Goals view
Here you see which goal was reached on which page, a newsletter sign-up, an order, or a download, for example. That shows you in black and white which pages really drive your conversions and which ones only collect visits without anything coming of it.
Per row you see:
| Column | What is behind it |
|---|---|
| Goal | Which goal was reached, a newsletter sign-up, an order, or a download, for example. |
| Page URL | Which page the conversion happened on. |
| Conversions | How often this goal was reached on exactly this page. |
| Revenue | The assigned revenue, provided you stored a value with the goal. Otherwise a "—" appears here. |
If you have not defined any goals yet, or there simply were no conversions in the selected period, it says "Goal tracking not enabled yet". As soon as the first conversions come in, this view fills up by itself.
What you can set here
- Switching views: standard and goals through the buttons in the top right.
- Sorting: click a column heading to sort ascending or descending.
- Entries per page: at the bottom you choose how many rows are shown (10, 25, 50 or All).
- Paging: with long lists, you page through at the bottom.
Aha moments you will recognize
These are the moments when the report suddenly shows something you want to tackle right away:
- An article gets read a lot, but nobody does anything afterward. High page views, good time on page, and in the goals view, that page still shows a flat zero for conversions. The content pulls, but the next step is missing. Maybe it needs a clear button at the end: "Book a consultation" or "Go to the matching product".
- A page has a strikingly high bounce rate. Plenty arrive, nobody stays. Look at that page with fresh eyes. Often the headline does not match what people expected, or the most important part sits too far down.
- Your home page loads noticeably slowly. If there is a high number in the Ø Page load time, it is costing you visitors before they have seen anything at all. On a phone especially, hardly anybody waits patiently. Usually oversized images are the culprit.
- A page you had long forgotten is quietly doing well. An old blog post, a side page, and suddenly it sits high up in the list. That is a gift. Freshen up that content, link from there to your important pages, and get the most out of the traffic that is already there.
What is in it for me?
The Pages report settles one thing, and it counts for a lot: what is working on my website and what is not?
- Find your most popular content. Sort by unique page views, and your visitors' favorites sit at the top.
- Uncover problem pages. A high bounce or exit rate jumps out immediately.
- Expose the speed brakes. Long load times cost you visitors quietly.
- Spot the conversion drivers. The goals view shows you in black and white which pages really bring something in and which ones only collect visits.
With the Pages report you stop guessing and see exactly where to start.
Common questions
What is the difference between unique page views and page views?
Unique page views count people: how many visitors were on the page at least once? Page views count views: somebody who opens the page three times produces three page views but only one unique. The gap between the two numbers tells you how often people come back
What is a good bounce rate?
There is no fixed number, it depends heavily on the page. On a blog article, a high bounce rate is often normal, somebody reads, is satisfied, and leaves again. On your home page or a product page, on the other hand, a high value is a warning sign. It is best to compare your own pages with each other, that says more than any benchmark.
Why does the load time sometimes show "—"?
Because not every browser delivers that value. Older browsers sometimes leave it out, and with modern web apps that load pages internally instead of reloading them, it is missing too. A few gaps like that are perfectly normal.
Why does a page show "—" for revenue in the goals view?
Because you did not store a revenue value with that goal. The conversion still gets counted, just without an amount next to it. If you want to know what a conversion brings in, add the value under Settings → Conversion goals.
Why are some URLs bundled or shortened?
Trustlytics groups views by the page address. Very long URLs with lots of add-ons are shown tidied up, so the list stays clear and the same page does not appear in ten slightly different rows.
What is the difference between bounce rate and exit rate?
The bounce rate counts visitors who arrive on this page and leave again without looking at anything else, entrance and exit on the same page. The exit rate counts how often this page was the last one in a visit, no matter what happened before. An example: somebody who comes in through your blog, reads three articles, and then leaves on the third is not a bounce but an exit on article three. On a thank you page after a purchase, by the way, a high exit rate is perfectly healthy, because that is logically where the visit ends.
Can the same page appear more than once in the goals view?
Yes, if several different goals were reached on one page, it is listed once per goal. That is intentional, so you see cleanly separated which goal ran how often.