The video is in the works. Until then, the guide will get you there..
Step-by-step guide
Where to find the Page titles report
In the side menu, click "Behavior".
A submenu opens. Choose "Page titles" there.
The Page titles report opens.
When you should check here
Whenever you think in content and not in addresses. The Pages report lists every URL separately. That is useful, but it gets messy fast as soon as the same page is opened through different routes. That is exactly where the Page titles report comes in: it pulls together what belongs together by content.
Fits questions like: which article does best overall, across all campaigns? Which content brings visitors onto my website in the first place? And which one makes them say goodbye?
The period being analyzed always follows the date selection at the top. Set a different period there, and the entire report adjusts immediately.
Why by title instead of by URL?
The most important point first: URLs with the same page title are automatically bundled into a single row.
An example makes it clear. These three addresses all lead to your home page:
/index.html/index.html?utm_source=newsletter/index.html?gad_source=1
In the Pages report those would be three separate rows, even though the same content sits behind them. The reason is the add-ons after the question mark, so-called campaign parameters, which you use to measure where a click came from. In the Page titles report all of it lands together in one row.
That way you see the true total per piece of content, without your campaigns splitting up or inflating the numbers.
The table
For each page title you see a row with the title and these columns:
| Column | What is behind it |
|---|---|
| Unique page views | How many visitors opened the page at least once. Each one counts only once, no matter how often they come back for another look. |
| Page views | How often the page was opened in total. Here every single view counts, including the second and third from the same visitor. |
| Bounce rate | The share of visitors who left right after this page without looking at anything else. |
| Ø Time on page | How long visitors stayed on the page on average. |
| Exit rate | The share of visits that ended on exactly this page. |
| Ø Page load time | How fast the page loaded in your visitors' browsers. |
Together these values tell you whether a page works or whether people bail out before anything happens.
Related reports
Below the table you find links that let you switch between two perspectives. Both revolve around the title, but they look at it from a different direction:
| View | What you see with it |
|---|---|
| Entry page title | Which titles visitors use to enter your website. |
| Exit page title | Which titles visitors leave your website on. |
Click "Related report: Entry page title" or "… Exit page title" to switch. "Back to page titles" takes you to the standard view again.
That is how you find out which titles draw visitors in (entry) and which ones they leave on (exit). In the entry and exit views, the columns shift slightly, so you see entries or exits instead of the plain page views.
What you can set here
- Switching views: through the "Related report" links, see above.
- Sorting: click a column heading to sort ascending or descending.
- Entries per page: at the bottom you choose how many rows are shown (10, 25, 50, or All).
- Paging: with long lists, you page through at the bottom.
Aha moments you will recognize
These are the spots where it suddenly clicks:
- An article is doing far better than the Pages report suggested. In the Pages report it was spread across several URLs and looked average. Bundled by title, it suddenly sits near the top. You had a winner and simply did not recognize it as one.
- A title pulls strongly as an entry point but keeps nobody. Plenty of visitors come in through it, and the bounce rate is high anyway. So the title raises an expectation the content does not deliver on. Check whether the title and the page really promise the same thing.
- "(no title)" turns up with a lot of views. Those pages are simply missing a page title. That hurts twice, because you cannot tell which content it is, and because search engines penalize a missing title too. Add the titles, and you are done.
- One particular title is collecting a striking number of exits. In the exit view you see where visits regularly end. On a thank you page, that is normal. On an important product page, it is a clear warning sign.
What is in it for me?
The Page titles report thinks in content instead of URLs. And that changes a few things:
- Real content numbers. Campaign parameters no longer distort anything, you see one clean total per piece of content.
- What draws people in? The entry titles show you your strongest hooks.
- Where are you losing visitors? The exit titles uncover the weak spots.
In short: you no longer see twenty rows for the same page, you get a clear answer to which content really works for you.
Common questions
What is the difference between the Pages report and the Page titles report?
The Pages report lists every URL separately. The Page titles report bundles all URLs with the same title. Take the Pages report when you want to examine one specific address. Take the Page titles report when you want to know how a piece of content is doing overall.
Why do the numbers differ from the ones in the Pages report?
Because here things get added up that were spread across several rows in the Pages report. Content that was opened through different campaign links appears bundled here. The total is the same, it is only grouped a different way.
What does "(no title)" mean?
That this page has no page title. Trustlytics then cannot name it and bundles all untitled pages under this entry. If a lot of views pile up there, you should give the pages in question a title.
What is the difference between an entry title and an exit title?
The entry title is the page a visit begins on, so the first contact. The exit title is the page a visit ends on. One shows what draws visitors in, the other, where they say goodbye.