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Trusty AI

You look at a number and have no idea what it is trying to tell you? Just ask. Trusty is the built-in AI helper in Trustlytics. It sees the numbers sitting right there on your screen and explains them to you in plain language.

Trusty is already included in your account, with a set number of questions per month. If you want to ask more, you unlock Trusty AI and ask without a limit from then on.

How do you prefer to learn? Video or guide:

The video is in the works. Until then, the guide will get you there.

Step-by-step guide

Trusty or Trusty AI?

Two similar names, one quick difference:

What Meaning
Trusty The AI helper itself. Included in your account, with a monthly question limit.
Trusty AI The add-on for CHF 5 per month. Lifts the limit, so you ask as often as you like.

So you do not have to unlock anything to get going. Trusty is already there.

Finding Trusty

Look at the bottom right in Trustlytics. There sits a small icon with the Trusty symbol on practically every page of your account (except in Settings).

  • One click opens the chat window on the right side.
  • Another click, or the X, closes it again.
Not seeing the icon? Then Trusty is temporarily unavailable. Check back a little later.
Trusty AI: Finding Trusty - Trustlytics
Trusty AI: Trusty chat window - Trustlytics

What Trusty can do

Trusty sees the numbers on the page you are currently on. Your visitor overview, a report, your goals. And it answers your questions about them. For example:

  • "What does the bounce rate mean?"
  • "Why did my visits drop this week?"
  • "Which page is doing best?"
  • "What should I improve next?"

At the top of the chat it says which page Trusty is currently looking at. Switch to another page and Trusty works with the new numbers.

Trusty is an AI, not a person and not an oracle. Like any AI, it can get things wrong or misunderstand something. Take the answers as support and double-check anything important yourself before you build bigger decisions on it.
Trusty AI: What Trusty can do - Trustlytics

Asking Trusty

  • Click the Trusty icon at the bottom right.
  • Type your question into the "Your question for Trusty" field at the very bottom.
  • Click "Send" or press Enter.

The answer appears right there in the window. Feel free to ask a follow-up straight away, Trusty remembers what was said within the same conversation.

The conversation only lives while you are on the page. Reload the page or leave Trustlytics and it starts over next time. That is intentional, more on that in the Privacy section.
Trusty AI: Asking Trusty - Trustlytics
Trusty AI: Trusty answers - Trustlytics

Monthly limit

Trusty is included in your account, up to 10 questions per month.

  • In the chat you can see where you stand at any time, for example "3 of 10 questions this month".
  • On the 1st of every month, the count starts over at zero.
  • Once the limit is used up, Trusty says "Monthly limit reached" and shows you the way to unlimited use.
Trusty AI: Monthly limit - Trustlytics

Unlocking Trusty AI

If the monthly limit is too tight for you, unlock Trusty AI and ask without a limit from then on. The price: CHF 5 per month.

Two routes get you there:

  • Straight from the chat, through the "Unlock unlimited" link.
  • In Settings under Subscription & payments, in the "Trusty usage" card.

A secure payment window opens. After that, the chat says "Unlimited use active".

Canceling again: Under "Subscription & payments" you click "Cancel". You keep asking without a limit until the end of the paid period, and after that the normal monthly limit applies again.

Requirement: For Trusty AI you need an active Trustlytics subscription. If your subscription is canceled and running out, the add-on cannot be unlocked for the time being.
Trusty AI: Unlocking Trusty AI - Trustlytics
Trusty AI: Paying for Trusty AI - Trustlytics
Trusty AI: Canceling Trusty AI 1 - Trustlytics
Trusty AI: Canceling Trusty AI 2 - Trustlytics

When something does not work

Trusty tells you straight when something is stuck:

Message What to do
"Your monthly limit is reached." Your questions for this month are used up. Next month there are new ones, or you unlock Trusty AI now.
"Trusty cannot be reached right now." or "Trusty is taking a break." Temporarily unavailable. Try again later.
"Trusty is not answering right now." Brief hiccup. Just ask again.
"No connection." Check your internet connection and try again.

Messages like these are harmless. Usually it is enough to wait a moment and give it another try.

Privacy

Privacy is central at Trustlytics, and we make no exception with Trusty:

  • Provider in the EU. Behind the scenes, Trusty uses an AI service based in the EU, GDPR-compliant.
  • No training with your questions. Trustlytics has explicitly turned that off. Your input does not improve any AI model.
  • No stored conversation history. It only lives in your browser while you are on the page. Reload or leave and it is gone.
  • No plain text in our database. To count your allowance and prevent abuse, only a technical, non-readable value is stored per request, not the text of your question. Even those entries are deleted automatically after a short time.

In short: ask away. Your conversation is neither stored nor used for training.

Common questions

Do I have to set Trusty up first?
No. Trusty is already there. Click the Trusty icon at the bottom right and get going.

Does Trusty cost me extra?
Normal use with the monthly limit is included in your account. Only unlimited use, meaning Trusty AI, costs CHF 5 per month.

Does a follow-up question count as its own question?
Yes. Every question you send counts toward your monthly limit. You can see where you stand in the chat at any time.

What happens to my questions if I cancel Trusty AI?
Nothing. You keep Trusty, and from the end of the paid period the normal monthly limit applies again.

Can I pull up old conversations?
No. Nothing is stored, on purpose. Every conversation starts fresh.

Who can read my questions?
Nobody. The conversation history only lives in your browser and is gone on reload. No plain text ends up with us, and no Trustlytics employee can read your conversation either

Does my data go to the USA?
No. The AI service behind Trusty is based in the EU and works GDPR-compliant. No detour through third countries.

Are my questions used to train the AI?
No. Trustlytics has explicitly turned that off. Your input does not improve any AI model, not even anonymized.

What exactly does the AI get to see?
The numbers on the page you have open, plus your question. So aggregated evaluations, no names and no profiles of your visitors. Trustlytics does not collect personal data in the first place, so there is nothing here that could be passed on.

Does Trusty also see the numbers of other websites?
No. Trusty works exclusively with the page you have open, meaning your own data.

Can Trusty change anything in my account?
No. Trusty reads your numbers and explains them. Changing settings, creating reports, or deleting something is not something it can do.

Do I have to mention Trusty in my privacy policy?
No. Trusty is a tool in your account, not on your website. Your visitors never come into contact with it, so there is nothing to inform them about.

What if I accidentally type in something personal?
Then it is gone when you reload the page, like everything else in the chat. Still, the honest advice: do not type in names, addresses, or customer data. Trusty does not need that to explain your numbers.

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