This privacy policy ("policy") explains how we ("us", "we", or "our") collect, use, disclose, and safeguard your personal information when you use the Trustlytics App and related services (collectively, the "service"). By accessing or using the service, you agree to the practices described in this policy. If you do not agree with this policy, please refrain from using the service.
1.
Information we collect
1.1
Personal information:When you register an account or use certain features of the service, we may collect personal information, such as your name, email address, and other contact details.
1.2
Usage data:We may automatically collect information about your interactions with the service, such as your browser type, device information, pages visited, and the time and date of your visits.
1.3
Cookies and similar technologies: Trustlytics App does not use cookies to track your preferences or usage patterns. However, certain third-party service providers we work with may use cookies or similar technologies in connection with their own services. The use of such technologies is governed by the respective provider's own privacy policy.
1.4
If you connect your Google Search Console (formerly Google Webmaster Tools) account, you authorize Trustlytics to access your search performance data through the Google Search Console API. In that case, Google will provide us with the search terms and queries for which your website appears in Google search results, along with related performance data.
You must log into your Google account and accept the permissions that you grant Trustlytics through it. Trustlytics therefore requests permission to access the Google Search Console API to retrieve this data. This information will be processed solely by you as the account administrator and will not be shared with third parties. You can revoke these permissions at any time directly from your Google account through the Google security settings, without accessing your Trustlytics account.
Clearly Explained
In this section, we explain what data Trustlytics App collects: your personal details (like name and email) and how you interact with the app (e.g., browser type, device info, pages visited, date and time). The app itself does not use cookies, though some third-party providers may. If you connect your Google Search Console account, you authorize Trustlytics App to access your search performance data via the Google Search Console API, Google then provides the search terms and queries your website appears for, along with related performance data. You can revoke this access anytime through your Google account settings. All collected data stays private and is only used within your Trustlytics admin profile.
2.
How we use your information
2.1
Provide and improve the service: We use your information to deliver, maintain, and enhance the service, as well as to develop new features and functionalities.
2.2
Personalization: We may use your information to personalize your experience with the service and to provide you with relevant content and recommendations.We also process personal data that we receive from third parties, obtain from publicly accessible sources, or collect in the course of our activities and operations, insofar as such processing is permitted by law.
2.3
Communication: We may use your contact information to send you updates, newsletters, and other promotional materials related to the service. You can opt out of receiving such communications at any time.
2.4
Analytics: We use analytics tools to analyze user behavior and improve the service's performance and user experience.
2.5
Legal compliance: We may use your information to comply with legal obligations and respond to requests from law enforcement authorities or government agencies.
2.6
If you connect your Google Search Console account, the permissions that you grant Trustlytics through Google will allow the Trustlytics App to access your search performance data for the purpose of providing the contracted service to analyze and manage your website's search visibility.
Examples of such permissions are: accessing the list of properties (websites) verified in your Google Search Console account; reading the search queries and search terms for which your website appears in Google search results; and accessing related performance data such as impressions, clicks, and rankings.
Permissions are limited to read-only access to your Google Search Console data and do not allow Trustlytics to modify your account or website.
Clearly Explained
In this section, we explain how Trustlytics App uses your information: to provide, improve, and personalize the service, including new features and tailored content. We may contact you with updates or promotions (you can opt out anytime) and use analytics to enhance performance. We also process legally obtained data and may use your information to meet legal obligations. If you connect your Google Search Console account, Trustlytics App accesses the read-only permissions you grant—like reading the search queries your website appears for and related performance data such as impressions, clicks, and rankings—to analyze and manage your website's search visibility as part of the service you signed up for.
3.
How we share your information
3.1
Service providers: We may share your information with third-party service providers that help us operate the service and perform related functions. The search performance data accessed through the authorized Google Search Console API will be processed solely for you as the account owner and will not be shared with third parties.
3.2
Affiliates: We may share your information with our affiliates for purposes consistent with this policy.
3.3
Business transfers: If Trustlytics App is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.
3.4
Legal requirements: We may disclose your information if required by law or in response to a valid legal request.
Clearly Explained
In this section, we explain when and how Trustlytics App may share your information: with trusted service providers who support our operations, with affiliates for aligned purposes, and—if necessary—during business transfers like mergers or acquisitions. The search performance data accessed via the Google Search Console API is only used for your account and never shared with third parties. We may also disclose information if legally required to do so.
4.
Data security
We take reasonable measures to protect your information from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the Internet or electronic storage is entirely secure, and we cannot guarantee absolute security.
Clearly Explained
In this section, we explain that Trustlytics App takes reasonable steps to protect your information from unauthorized access or misuse. However, no online system is 100% secure, so we cannot guarantee absolute protection.
5.
Third-party links and services
The service may contain links to third-party websites and services that are not operated or controlled by Trustlytics App. This policy does not apply to such third-party websites and services. We recommend reviewing the privacy policies of those third parties before providing any personal information.
Clearly Explained
In this section, we explain that Trustlytics App may include links to third-party websites or services we don’t control. Our privacy policy doesn’t cover them, so we recommend checking their policies before sharing any personal data.
6.
Your rights
You are entitled to access, correct, update, and delete your personal information. If you wish to exercise any of these rights or have questions about your information, please contact us using the contact information provided below.
Clearly Explained
In this section, we explain that you have the right to access, update, correct, or delete your personal information. Just reach out to us using the contact details provided if you’d like to exercise these rights or have any questions.
7.
Changes to this privacy policy
The Privacy Policy Trustlytics App may be updated from time to time. We will notify you of any material changes by posting the updated policy on our website or through other communication channels. Your continued use of the service after the changes become effective constitutes your acceptance of the revised policy.
Clearly Explained
In this section, we explain that Trustlytics App’s Privacy Policy may be updated occasionally. We’ll inform you of important changes via our website or other channels. By continuing to use the service, you agree to the updated policy.
8.
Further applicable privacy policies
In addition, the website's privacy policy also applies and is an integral part of this privacy policy.
Clearly Explained
In this section, we explain that the website’s privacy policy also applies and is considered part of this overall privacy policy.
9.
Contact us
If you need any clarification, concerns, or requests regarding this privacy policy or the service, please contact us at support@trustlytics.ch.
By using the service, you acknowledge that you have read, understood, and agreed to this privacy policy.
Clearly Explained
In this section, we explain that if you have questions or concerns about this privacy policy or the service, you can contact us. By using the service, you agree to this policy.
Rapperswil-Jona, June 2026